"Ideals become easy prey when convenience is at stake. And it’s a matter of perception, too: Walmart puts its low-paid employees up front, parades their lack of dignity around for customers to see. Amazon gets to hide its poorly treated employees in warehouses, far from public view. Walmart’s cheaply made goods, all lined up and hanging on a rack, evoke the assembly lines of China. Amazon’s cheaply made goods, delivered individually in an attractive cardboard box to your door, seem like something magical; they don’t bear the fingerprints of people working for pennies a day in slave-labor conditions. All the ugliness of Amazon is behind the scenes, hidden behind a thick wall of corporate silence, and for that concealment, any number of people who consider themselves good citizens are willing to trade their loathing of Walmart for a deep and abiding love of the Great Walmart in the Sky."